Ad Revenue Calculator — estimate monthly ad earnings

Ad Revenue Calculator

Estimate monthly and yearly ad earnings using impressions & CPM.

Calculator

Enter your site’s traffic and ad settings. Results update live as you type.

Total unique visitors per month (e.g., 100000)
Average pages each visitor views. Decimal allowed.
Number of ad slots shown per page.
Cost per 1,000 impressions in USD (e.g., 5.00).
Total monthly impressions
0
Impressions = visitors × pageviews × ads
Monthly ad revenue (USD)
$0
Yearly: $0
How this works

Ad revenue = (Total impressions × CPM) / 1000. Where Total impressions = visitors × pageviews per visitor × ads per page. Use this to estimate programmatic ad earnings; CPM varies by geography, niche and ad format.

Tips to improve ad revenue
  • Increase quality traffic (higher CPC/CPM markets).
  • Improve pageviews per visitor with internal linking.
  • Optimize ad placement for viewability and CTR.

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© Ad Revenue Calculator — For estimates only. Not financial advice.

Free Ad Revenue Calculator – Instantly Estimate Your Website Earnings

If you have a website, blog, or some kind of online platform, you might have been wondering how much money can be made through ads. This is one of the most common questions digital publishers ask. Display advertising still remains the easiest and most consistent way to monetize web traffic. 

However, this is what presents the dilemma: there is no crystal-clear path to assessing your earnings potential. Your earnings depend on a few factors like traffic, ad placement, CPM rates, and even the geographic region of your users. Without having formulas for all these, you can only resort to guessing. 

This is exactly what AdRevHub’s Ad Revenue Calculator will help with. Here, you input a few simple numbers, and right away, an estimation of your monthly and yearly ad earnings appears in front of your eyes. It is fast, simple to use, and made available completely for free.

What Is an Ad Revenue Calculator?

An ad revenue calculator is such a tool that lets you estimate your potential earnings from placing ads on your website. The various parameters you need to input are the number of visitors visiting monthly, the pages viewed per visitor on average, the ads shown on each page, and the average CPM rates. As such, a combination of a simple formula is used to calculate revenues.

That is where the advantage lies; such calculation tools overcome all guesswork. You are now taking a definite number to plan and analyze your options. Whether you’re a single blogger weighing a decision on whether it’s worth placing ads or a business that wishes to estimate certain streams of income, having a quick and reliable estimate pierces right through.

Learn how you can maximize earnings by combining revenue of amazon affiliate and ads!

How the AdRevHub Calculator Works

Our ad revenue calculator is built on a straightforward formula:

Ad Revenue = (Monthly Visitors × Pageviews per Visitor × Ads per Page × CPM) ÷ 1000

Here’s an example:

  • Monthly visitors: 100,000
  • Pageviews per visitor: 3
  • Ads per page: 2
  • Average CPM: $5

Step 1 – Total Impressions:
100,000 visitors × 3 pageviews × 2 ads = 600,000 impressions

Step 2 – Revenue Calculation:
(600,000 × $5) ÷ 1000 = $3,000 per month

Reasons to use the AdRevHub calculator instead of guessing

The reasons to bookmark the calculator:

  1. Instant Output—Set your numbers, unlike slaving through formulas in a spreadsheet, and it spits out your estimates within seconds.
  2. Free– No charges, subscriptions, or registrations to deal with. No annoying data collection, either.
  3. Transparent—We provide the formula so you can trust the numbers.
  4. Mobile-Friendly—Check your potential earnings from your phone or tablet, wherever you may be. 
  5. Useful– For quick revenue forecasts, testing monetization scenarios, or proposals for advertisers.

A Closer Look at CPM (Cost per Mille)

If you happen to be an online advertising beginner, CPM might sound like technobabble. It stands for Cost per Mille, “mille” being Latin for “thousand.” In advertising terms, it is the amount an advertiser pays for every 1,000 times their ad is displayed or viewed (impressions). CPM rates differ widely and may be affected by:

  • Your niche – Finance, technology, and B2B types of content—usually has higher CPMs in comparison to other generic lifestyle or entertainment topics.
  • Audience location—Traffic from countries such as the US, UK, Canada, and Australia tends to be worth more than others.
  • Ad placement—Higher ad placement on the page leads to greater visibility and is therefore more likely to garner high CPMs.
  • Seasonality—During some seasons, advertisers are apt to spend loads of money, for example, during the holiday season, and this may act as a lift for CPM.

Check CPM with our CPM Calculator

How to Use the Calculator to Formulate Your Monetization Planning

Assuming 50,000 visitors monthly and the CPM of $3, the calculator projects earnings of roughly $900 monthly. You then consider that this might not be such a big sum and so decide to set a goal: double the traffic to 100,000 visitors by six months.

Now you have a measurable goal in place. Simply put: “double the traffic, half the revenue opportunity.” This phrase is a lot clearer than just trying to make more money.”

Likewise, you can check how changes in CPM would impact you. Can you increase your average CPM from $3 to $5 while your revenue is targeted at high-value advertisers or for ad placement optimization? That little $900 jumps to $1,500 with nothing else done to traffic.

Tips for Rising Your Ad Revenue Beyond Calculator Figures

While the calculator gives you a base figure, there are so many ways in which one can increase the actual ad revenue:

  1. Increase the Quality of Traffic—Try to bring in those visitors who are truly interested in your content. Generally, targeted traffic has better engagement and clearer ad performance.
  2. Increase the Number of Pageviews per Visitor – Internal linking, recommended posts, and great content from your side will work wonders in keeping visitors longer on your site.
  3. Test Ad Formats—Try all kinds of ad sizes and placements to figure out the ones working best.
  4. Speed Up Your Site—Faster-loading pages contribute to a smoother user experience and better visibility for ads, which in turn helps lift CPMs.
  5. Target Expensive Keywords—That will bring advertisers who are keen to pay more for impressions.
  6. Employ Several Ad Networks—Test how different ad networks stack up against each other to maximize your options.

Do Your Business a Favor

For many site owners, ad revenue is not merely some amount of cash; it forms a bulk of their income; realizing how much potential you have in terms of earnings allows you to set realistic expectations, assess what can go into expenses, and work out where you want to invest your time and resources. 

Any pitch in front of sponsors or investors demands that you prove your credibility first and foremost with clear and realistic revenue projections from data—rather than a vague promise—with numbers that have been computed using some logic.

Get Going Now on AdRevHub

The sooner you start tracking and optimizing your ad revenue potential, the sooner you can turn your website into a more profitable asset.

Try the free Ad Revenue Calculator, and acquire your first estimate in under a minute. 

Stop thinking and start planning. With AdRevHub, you always know where you are right now and where you can be tomorrow.

Free ad revenue calculator
Ad Revenue Calculator

Try Our Youtube Ad Revenue Calculator For free!

This is a totally free tool for youtube content creators who are relentlessly making video contents to achieve some positive goal! After you post a new video, it’s totally normal to wonder, “If I keep this up, could I actually make money?” Every single creator has asked themselves this at some point. The good news is, there’s now a pretty solid way to get an answer.

This is where a YouTube Ad Revenue Calculator (sometimes called a YouTube Money Calculator) becomes super useful. Unlike a simple guess, this kind of tool uses real data. You won’t need to dig up a load of confusing info—just your average monthly views, how many subscribers you have, and your channel’s niche. With that, it can give you a realistic range of what you might earn from ads.

Sure, YouTube’s algorithm is complicated, and some parts are kept secret. But a good calculator gives you an excellent starting point. It helps you set realistic income goals and figure out how your channel is doing. You can even use it to see if YouTube could be a fun side gig or maybe even a full-time job someday. For any creator thinking about their next steps, it’s a clever way to plan your future with a lot more confidence.

Learn how to increase ad revenue using the header bidding revenue calculator. Also know how newspapers calculate their ad revenue

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