How Geographic Audience Affects Your Ad Revenue (US vs. Global)
I’ve spent a long time in the digital trenches, watching ad revenue numbers flicker and change. And if there’s one […]
Ad Metrics
What’s a Good Click-Through Rate (CTR)? Industry Benchmarks And Ad Type
When you run an online ad, you want people to click it. That magic percentage that measures clicks against views
Mastering Monetization: Key Performance Indicators (KPIs) for Unlocking Ad Revenue Success
I’ve seen countless publishers and developers struggle with a common problem: mistaking high traffic for high profit. In the space